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What I do /

Concept to screen. Strategy to experience. Creative direction and production across film, design, and immersive media.

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FC Barcelona "Avatars"

A bold new step into digital fandom, this official unnamed & unreleased project reimagines how a global football club can empower its supporters. Through customisable digital avatars, immersive storytelling, and interactive content, FC Barcelona invites fans to represent their identity and connect with the club in an entirely new way—blurring the lines between sport, style, and self-expression.

Creative Direction • Immersive Digital Experience • Brand Narrative

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Ninja x Shark DOOH

Shark and Ninja lit up Bangkok’s CentralWorld with a high-energy digital billboard takeover for the new Clean Sense vacuum. Designed for the iconic wraparound screen, the creative exploded with motion—racing through everyday messes to spotlight Smart iQ Pro tech, deep-cleaning power, and intelligent dirt detection. With visuals that felt like they were bursting from the screen, the activation turned product features into a full-sensory spectacle at street level.

Art Direction • DOOH • Motion Design

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Binance x Pierre Gasly
F1 Experience

A fan-designed F1 helmet revealed through hand-painted murals, AR, and cinematic VFX—blending culture, technology, and race-day hype in the heart of Melbourne.

Creative Direction • Digital Activation • AR/VR

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Sou Fujimoto

A cinematic portrait of one of the world’s most visionary architects, this project explores the philosophy and creative process behind his most ambitious work to date. Through intimate storytelling, refined visuals, and a deep sense of place, the film captures how architecture can transcend form to become emotion—where design, nature, and culture converge.

Creative Direction • Film Narrative • Brand Storytelling

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Turning Energy into inspiration

Commissioned by Italian and global braking innovator Brembo, this series of digital artworks reinterprets the brand’s philosophy—Turning Energy into Inspiration—as a metaphysical journey through motion, transformation, and creation. Exhibited at the Italian Embassy in Tokyo, Japan the collection translates raw mechanical force into surreal, sculptural digital forms, exploring the intersection of precision engineering, artistic expression, and futuristic design.

Digital Art • Brand Collaboration • Immersive Experience

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The Pitlane

Created for Binance and Alpine F1, this upcoming F1 Grand Prix activation brings the thrill of racing to life through immersive design, digital interaction, and cinematic energy. Fronted by Franco Colapinto, it stands as a bold new benchmark for Formula 1 fan experiences.

Creative Direction • Immersive Experience • Branded Environments

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Halo Season 2 Teasers

Three animated teasers for the series Halo Season 2, designed to ignite anticipation across social. A high-impact blend of series-faithful detail, narrative tension, and Silver Timeline world-building.

 

Coming Soon.

 

Creative & Art Direction • Social Campaign

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Audi 'Birth'

A dark and futuristic take on creation, Audi “Birth” sees the iconic R8 give life to the new RS 3 Sportback inside a mechanical birthing chamber. Entirely crafted in CG, the film blurs the line between machine and organism—capturing Audi’s progressive spirit, precision, and emotive power in a single, visceral transformation.

3D • VFX • Animation

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Tieks (feat. Niska) by 13 Block

Visual VFX support on Tieks (feat. Niska) by 13 Block — forging a cinematic fusion of street culture, digital motifs, and youth energy. Stylised post-production, urban grit, and pop-culture references (gaming, FPS, battle royale aesthetics) embody modern French youth globally.

VFX • Creative & Post-Production • Music Video

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Coors ‘Fresh Climb'

A surreal winter odyssey where entire landscapes were rebuilt in CG—snow-dusted forests and towering peaks transforming Coors’ message into a cinematic climb toward freshness.

3D Generalist • Environment Modelling • Compositing & VFX

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CREATIVE DIRECTION

+ Brand storytelling, campaign architecture, art direction & creative strategy.

ANIMATION, VFX & IMMERSIVE TECH

+ AR/VR, experiential DOOH, brand activations, 3D animation & motion design.

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Halo Infinite ×
Monster Energy

Cinematic teasers set in the Halo Infinite universe, bringing Monster Energy’s limited-edition cans to life across social. A high-impact blend of in-game assets, storytelling, and faction-driven worldbuilding.

Creative & Art Direction • Social Campaign

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