A 110-second, fully CG film directed by Mill+’s Andrew Proctor for Audi and BBH. In a dark, futuristic birthing chamber, the iconic R8 “gives birth” to the new RS 3 Sportback, balancing mechanical precision with visceral, organic energy. The spot was produced in just nine weeks, with The Mill’s in-house concept design and VFX teams crafting every component of the cars and environment to 100% photoreal standards. Creative Consultant Rupert Sanders helped refine the narrative and tone, and Colourist Matthew Osborne graded the piece to deepen its intense, atmospheric feel.

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My role

• Part of The Mill’s VFX/3D team delivering hero shots of the chamber and vehicles.

• Contributed to asset look development and shot-level refinements to maintain photoreal continuity across the sequence.

• Worked closely with FX, lighting, and comp to strike the right line between “mechanical” and “organic” without tipping into the grotesque or the overly clinical.

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Challenges & solutions

• Mechanical vs organic: Iterated animation and material response to feel alive yet engineered.

• Fully CG world: With total camera freedom came total responsibility—every inch of the chamber required design intent and fine detail to hold up under scrutiny.

• Nine-week schedule: Tight, highly coordinated pipeline across asset build, look dev, animation, lighting, rendering, and grade.

Impact
A bold, photoreal piece that pushes beyond a typical car reveal—turning the room into part of the story and conveying the R8’s animalistic power while introducing the RS 3 with precision and craft.

If you want, I can tailor the “My role” bullets to the exact tasks you handled (shots, components, departments), or trim this down to a two-sentence portfolio blurb for your website.