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Environment Modelling – Created and refined 3D models of snow-covered trees, mountains, and terrain for large-scale winter environments.
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Scene Layout – Worked on naturalistic placement of trees, mountains, and environmental elements to achieve scale, depth, and realism.
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Look Development – Supported shader and texture work to ensure snow, bark, and rock surfaces held up under cinematic close-ups and wide establishing shots.
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Collaboration – Partnered with environment and FX teams to ensure integration with lighting, rendering, and compositing pipelines at The Mill.
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Case Study
Coors Light - Fresh Climb
Role
3D Generalist
Project type
Commercial · Cinematic VFX · Environment Design
Agency
The Mill
Client
Coors Light (Havas London · Pulse Films)
Launch
Global · 2021
Skills
Environment Modelling · Scene Layout · Look Development · 3D Generalist Workflow · Photoreal VFX
Coors Light “Fresh Climb” is an exhilarating spot directed by Sam Pilling (Pulse Films) with agency Havas London, celebrating the brand’s bold and refreshing energy. Shot under challenging conditions, the production required extensive VFX intervention to replace entire environments, ensuring the final film retained its epic, cinematic scale.
Working as part of The Mill’s VFX team, I contributed as a 3D Generalist, focusing on the construction of fully CG snow environments. This involved modelling and placing trees, sculpting mountains, and creating detailed landscapes that would stand in for live-action locations affected by weather. The forest seen throughout the commercial was built entirely in CG, with the swimmer serving as the only live-action element—seamlessly composited into the digital environment.
The result is a visually striking film that merges live-action performance with entirely fabricated landscapes, capturing Coors’ signature ethos: Keep it Fresh.