Case Study
Brembo — “Turning Energy into Inspiration”
Role
Artist
Project type
Digital Art Exhibition · Experiential Design · Cultural Activation · Digital Sculptures
Agency
Client
Launch
October 2022, Italian Embassy, Tokyo
Skills
Creative Direction · Concept Development · Art Direction · 3D Animation · Digital Sculpture · Experiential Design · Sound Collaboration · Cultural Strategy · Production Oversight
Commissioned by Brembo, "Turning Energy into Inspiration" is a digital art exhibition exploring the brand’s philosophy through a series of large-scale, infinitely looping digital sculptures. Drawing on a decade of experience in automotive design, the works reimagine mechanical components and organic forms as living, evolving symbols of energy and transformation.
Presented within virtual environments inspired by Tadao Ando’s architecture and accompanied by a meditative, multi-channel soundscape composed with a Japanese sound designer, the exhibition invites visitors into a contemplative journey where technical precision and artistic curiosity converge.
Debuted at the Italian Embassy in Tokyo and now permanently installed at Brembo’s Milan headquarters, the series offers a quiet reflection on how energy — both mechanical and creative — can continuously morph into new sources of inspiration.
A Sculptural Language of Motion and Stillness
With a decade of experience in the automotive world — from crafting artworks for custom classic cars to major global commercials — Aymeric’s fascination with mechanical parts became central to this body of work. Reimagining these elements as digital "sculptures," he combined the language of engines and industrial design with organic, evolving forms.
Rather than rely on dynamic camera movement to guide the eye, each sculpture is presented with a static perspective, inviting viewers to engage on their own terms. Inspired by the quiet power of Japanese architecture, particularly Tadao Ando’s interplay of light and concrete, each virtual environment was designed to feel spacious and meditative.
The result is a series that invites slow observation and encourages visitors to discover unexpected connections — mirroring the slow, often unpredictable way inspiration arrives.
Composing a Unified Sonic Landscape
The soundscape, developed in collaboration with a Japanese sound designer, was designed to complement this reflective pace. Each sculpture carries its own sound layer, subtle and zen-like, yet when experienced together, they merge into a single cohesive composition.
Now permanently housed in Brembo’s Milan headquarters, the works continue this quiet dialogue daily — each sound and form suggesting different entry points into the evolving story.
Sculptural Stories of Energy and Inspiration
001: Life of Zed
Energy appears first as an unruly, charged force — raw, untamed, yet full of potential. Mechanical parts, hardware fragments, and natural textures combine into a restless whole, a nod to the hidden worlds where ideas often begin.
The piece carries references to the solitary hours spent shaping digital works and the tension between time, technology, and intuition.
002: The Conversion of X, Y, and Z
Gradually, energy gathers structure. This stage shows a restless mechanical ecosystem, echoing the mind’s continuous motion as ideas shift and crystallise.
The piece feels suspended between movement and stasis, capturing the fragile moment when scattered sparks begin to converge into form.
003: The Birth of Ill
The final piece emerges as a sculptural bloom — a shape without fixed boundaries, always morphing, always alive. Here, inspiration is neither final nor static; it’s an evolving entity that transforms endlessly, fed by past experiences and future possibilities.
Metallic petals, twisting forms, and layered reflections suggest a living energy that remains open-ended and free.From Tokyo to Milan: A Continuing Dialogue
First shown at the Italian Embassy in Tokyo, the works were displayed within concrete-inspired virtual halls that felt simultaneously raw and serene. Combined with the layered soundscape, the atmosphere offered visitors an almost meditative invitation to slow down and reflect — both on the works and on their own sources of inspiration.
Today, the series resides in Brembo’s Milan headquarters reception, where it continues to serve as a quiet yet dynamic introduction to the brand’s spirit and future-thinking culture.
